Anagram Events

Exhibition Development

Whether you are planning a brand new launch, choosing where next to focus on developing a fast growing event, seeking to freshen up an old familiar brand - or even if you just want to inject a bit of new thinking and gain a new perspective on one of your existing shows, Anagram Events can help :

• Visitor & Exhibitor segmentation analysis;
  • The quality of interactions between different categories of visitors, exhibitors, speakers, sponsors and other participants are key to the success of your event. We talk to all the stakeholders, put their input together with industry research and forecasts and come up with concrete, practical recommendations as to who are the most valuable  groups within your event, how they are interacting, and what you should be doing to help them achieve their objectives more efficiently. 

• Independent Financial & Budget Reviews;
  • Are your margins as good as they can be? Is your expenditure totally aligned to the strategy of the event? Are you making as much as you could be from sponsorship and stand sales? Are your revenue streams sustainable? With nearly 20 years of exhibition P&L management experience gained on events large and small across the world, a budget review with Anagram could benefit your bottom line considerably.

• Identification of new business opportunities, Product development & growth strategies, 
  • What's next for your show or your business? Brand extension? Adding new segments? Cloning to other markets? Or just selling more space at a higher price? We sit with your management team to discuss all the options, help you identify the strengths and weaknesses of each approach, and make practical recommendations as to what steps you need to take to bring each to fruition. 

• Visitor & Exhibitor Proposition reviews;
  • Having a great event is one thing - but have your sales team identified the key features and benefits and are they communicating them to your target customers? Using a tried and tested formula we can work with you and your team to break down your audience into discrete groups and create compelling targeted sales messages for each one. Using this approach your sales effectiveness will be increased, and the learning curve for new staff will be greatly reduced. 

• Brainstorming & Strategy Sessions 
  • Brainstorming is about generating new ideas - but where everyone has a similar background real "blue-sky" thinking can sometimes be hard to achieve. Adding someone new to the mix can help shake up the existing group dynamic, stimulate new thought and challenge group preconceptions - and when the new person also has years of practical experience in managing and creating events, the results can be even better!