Anagram Events

• If you don't currently have a clear target in mind already, we can help analyse your business and work with you to develop a clear strategic rationale for which targets are best to approach.
• If you already have a specific event, brand or business in mind who's viability you want to assess, or if you have already made the first steps but need a specific project fast-tracked to delivery and implementation, we can work on a fixed term project basis as part of your existing management team to help drive the development process through to completion. You get the benefits of an experienced senior level business development resource - exactly when and where you need it - without a full time addition to your overheads, and avoiding the risk of distracting your existing management team with overseas projects. 

Whether you are an established multinational operator or someone who has developed a successful show that's outgrowing its particular niche in your home territory, international expansion is an enticing prospect to grow your business

• Cloning your event brands overseas not only helps boost overall revenues, it enhances the credibility of the "mother" brand event and helps stimulate inbound sales for your existing business and with over 10 years experience in launching, managing and developing international event businesses in the UK, Europe, Asia, The Middle East & North America (working through joint ventures, license deals and wholly owned subsidiaries) Anagram Events can help you choose the best strategy for your business - and then help you implement it.

• If you do go down the partner route to clone your shows overseas, who do you pick? What's the best way to approach them? What should you be looking for in a partner? What can you ask for - and what should you be prepared to concede? We will work with you to assess all the options, help you identify the strengths and weaknesses of each possible partner, and then make contact with them on your behalf - either openly, or without disclosing the detail of your business and your intentions - to make sure you are starting the relationship in the best possible way. 

• Managing partners and licensees involves walking a fine line. Demand too much and you risk losing the benefit of all that "local knowledge" you selected them for in the first place. Have too little involvement and they may end up running something which becomes "their" event, not a clone of yours. Our extensive experience of successful partner management can help you walk this line successfully. We can manage partners directly, or support you in building relationships at all levels of the partner organisation from the boardroom to the sales desk. Using this approach your partners & licensees will value your contribution to your venture, building value for them and you through collaboration.