Anagram Events


Strategy, Tactics and Implementation to help develop your event business

 

Acquisitions 

A successful acquisition strategy can help grow your business significantly, but implementing it involves a number of steps and processes, all of which can divert management attention away from your core business. Anagram Events can support your acquisitions activity in the following ways:

  • If you don't currently have a clear target in mind already, we can help analyse your business and work with you to develop a clear strategic rationale for which targets are best to approach.
  • We can conduct a thorough survey of all your possible targets, weighing up the potential of each one, visiting them and talking to exhibitors and visitors where you may lack time and resources to do this in house
  • We can make approaches to potential targets on your behalf, sounding them out on their openness to acquisition without revealing your identity or exposing you to the risks a direct approach may create - especially where they may be an existing competitor.
  • Many acquisitions may start off as partnerships, and we can help you understand how your business is seen externally - highlighting what you bring to the table that a particular target will value, which has in turn a direct effect on the structure of any deal and the purchase price the target may ask for.
  • If you already have a specific event, brand or business in mind who's viability you want to assess, or if you have already made the first steps but need a specific project fast-tracked to delivery and implementation, we can work on a fixed term project basis as part of your existing management team to help drive the development process through to completion. You get the benefits of an experienced senior level business development resource - exactly when and where you need it - without a full time addition to your overheads, and avoiding the risk of distracting your existing management team with overseas projects. 

 

UK Tradeshow Industry News from Events Industry Alliance

Poll rates events best for interactivity
86 per cent of visitors to the events industry's three association websites - AEO, AEV and ESSA - agree or strongly agree that ...
EIA advises event industry to make acquisitions
The Events Industry Alliance (EIA) has revealed that despite global pessimism, senior industry figures back 2009 investment in ...
Events marketing alive and well, says EIA Facts
The Events Industry Alliance (EIA) has released the EIA Facts 2008 annual survey, which has revealed that the events industry h...
Trevor Foley steps down as EIA Group CEO
EIA Chairman Nigel Nathan has announced that Trevor Foley has served notice to step down as Group CEO of the Events Industry Al...
EIA scores hat-trick of association partners
EIA is delighted to announce that it has now secured formal partnerships with three leading representative international events...
Events form plank of Goverment strategy
The Events Industry Alliance, part of the Business Tourism Partnership, welcomes the inclusion of events in the Government's Gr...
Clarion Events acquired by VSS for GBP120m
The London based office of Veronis Suhler Stevenson (VSS), the New York private equity fund, has acquired Clarion Events for ju...
Live event marketing toplines 2008 budgets
Findings by US-based MarketingProfs and Forrester Research confirm the continuing escalation of focus on 'new media' by B2B mar...
EIA comment on FutureWatch 2008 report
Meetings professionals expect healthy attendance and budget increases in the coming year, despite general pessimism over global...
Events spend neck and neck with digital
Spending on live event marketing has come within 0.1 per cent of that consumed by the digital sector, with marketing profession...